About SweetWater

Music that Inspires, Challenges,
and Connects.

 

The SweetWater Music Festival showcases the best musicians from across Canada and beyond performing classical, jazz, and contemporary music.

For over 18 years, this unique annual event in Grey Bruce, Ontario has treated audiences to three days of outstanding performances in a beautiful, rural setting on Georgian Bay.

Throughout the year, SweetWater’s special concert events spotlight some of Canada’s top musicians as well as emerging, aspiring artists.

Audiences are treated to one-of-a-kind, intimate and cutting-edge musical experiences that engage the mind and spirit.

SweetWater also captivates and enriches our local community by spreading the joy of music. From musicians visiting local schools to an annual community play along, SweetWater is dedicated to nurturing the next generation of musicians and audiences.

Meet the Team

SweetWater Board October 2024 Back (Left to Right):  Michael Vair-Haley, Vivian McCaffrey, Jennifer Burak, Gwynne Potter, Natasha Bood (General Manager) Front (Left to Right): Charlotte MacFarlane, Cynthia Lemon, Arlene Madell, Gail Gallant, Andrea Tang

Board of Directors

  • Our Vision

    Music that inspires, challenges and connects.

Item 1 of 3

Strategic Priorities

 

SweetWater Music Festival was founded by Mark Fewer, Keith Medley and Jean Medley (deceased). Early rehearsals, meals for the musicians, and receptions occurred in a tent behind the Medley Family farmhouse. Below is a photo
of the three founders sharing a moment of levity at one of the early receptions
in the Medley home.

Mark Fewer-Keith Medley-Edwin Huizinga

Mark Fewer, Keith Medley, Edwin Huizinga

Medlet Farmhouse
Sweetwater Founders

Sweetwater Music Festival Founders

Medley Family Farmhouse

Annual Reports

SweetWater Marks Another Successful Year at 2022 AGM

The SweetWater Music Festival held its Annual General Meeting once again virtually on April 21. Beyond the usual election of Board Directors and Board Officers, there was a lot of good news and successes to talk about from the past 12 months. 

"As I reflect over the last year, one word stands out… COMMITMENT! On all fronts the SweetWater family had demonstrated commitment," noted Board Chair Lynda Montgomery in her report. "Our Board, General Manager, and Artistic Director have shown courage and dedication to provide live music to an audience that was also committed to attend and appreciate these experiences."

She has special praise for Artistic Director Edwin Huizinga and his willingness to think creatively and finding ways to bring live music to SweetWater Audiences. Lynda thanked longtime Board Member Jackie Mersich for her service as she leaves the Board and also thanked Mary Gray for her two years of service on the Board. She noted the recent news that General Manager Paul Eichhorn will be leaving in June and he will be greatly  missed. She added SweetWater will be celebrating its 20th Anniversary in 2023. 

Edwin Huizinga emphasized what an incredible year it had been for SweetWater and was thrilled with what was accomplished. 

"It has been a truly remarkable year, especially still dealing with so many pandemic-related pivots, health awareness, comfort, safety... the list goes on!"

Treasurer Jill Willington presented the financials from the past fiscal year. She emphasized SweetWater today is in a much stronger financial position overall than it was prior to 2020. In part, this is a result of increased funding revenue from various grants. 

General Manager Paul Eichhorn in his final report prior to his departure presented a timeline from the past year noting the many challenges posted by the pandemic but SweetWater found a way to make music happen again. He emphasized this year was the most ambitious year of programming ever and the  first time SweetWater presented programming every month over the past year. He concluded by noting he will remember his years at SweetWater fondly.

Reports were also presented by chairs of SweetWater's standing committees including Resource Development, Education Outreach, Audience Development, and Board Development.

The Board officially welcomed three new Directors for the upcoming year, Gail Gallant, Gywnne Potter, and Cynthia Lemon. Mike Vair-Haley was also elected for a second term.

The SweetWater Board will be headed by a new Chair, Vivian McCaffrey. She will be joined by Gwynne Potter as Treasurer and Jill Willington as Secretary.

During the AGM, four amendments to the SweetWater Constitution were also approved by the membership . These updates were recommended by a Board Committee and the General Manager to ensure the organization's bylaws reflect how SweetWater operates in 2022.  Many areas have remained unchanged since the Constitution was drafted in 2007. A key amendment was changing the term for a Board Director from two to three years. Previously, Directors served for two-year terms.

Chair’s Report
Artistic Director Report
General Manager Report
Treasurer’s Report
Resource Development Committee Report
Education Outreach Committee Report
Audience Development Committee Report
Board Development Report

A Legacy of Service to SweetWater.

 
Keith Medley

Festival Co-Founder and Founding Producer Keith Medley was honoured at SweetWater 2016

SweetWater has been fortunate to have several individuals and organizations who since the very beginning have taken on leadership roles or have been key supporters. We thank them for their dedication, vision and service to move the Festival forward over the years. 

 

Founding Committee
Jean and Keith Medley
Mark Fewer
Ken and Judy Thomson
Maureen and Ken Sutherland
Susan Gibson
Alan Stone
Godfrey Lister

Founding Artistic Director

Mark Fewer (2003-2019) 

Founding Producer
Keith Medley 

Legacy Volunteers
Sidney Misener
Ron de Boer

Past Chairs, SweetWater Board of Directors
Judy Thomson (2007-2009)
Maureen Sutherland (2009-2012)
Paul Hood (2012-2013)
Andrew Baines (2013-2015)
Ewan Porter (2015-2016)
Colleen Purdon (2016 - 2020)

Legacy Funder
Municipality of Meaford

Legacy Venue
Friends of Leith Church

Legacy Contributor
George Faddoul

Our Music Network Partners.

Be sure to check out some other amazing music this year throughout Ontario.

 
 

Classical Music Festivals Canada
July in January, an online video chamber music festival, is CMFC’s first initiative.

 

Caledon Music Festival
Caledon, Ontario

Collingwood Summer Music Festival
Collingwood, Ontario

Festival of the Sound
Parry Sound, Ontario

 
 
 

Leith Summer Festival
Leith, Ontario

Stratford Summer Music
Stratford, Ontario

 

Toronto Summer Music
Toronto, Ontario

Symphony in the Barn
Durham, Ontario

Outreach & Education.

As part of SweetWater's long history of supporting music education and outreach, Access Music is an initiative to further these efforts in Grey and Bruce.